Local administrations rush to hire popular YouTubers for publicity
Municipal administrations are increasingly turning to YouTube to promote their regions and policies, even spending tens of millions of won to cast popular influencers and entertainers for their content, according to officials, Tuesday.
Experts argue that this shift in public relations strategy is necessary in a media landscape dominated by video content. However, they also caution that rigorous evaluations are essential to prevent wasteful spending.
Chungju, a city in North Chungcheong Province, has recently 스포츠 gained significant attention for its official YouTube channel, which has gone viral using trendy content and popular memes for its videos.
Kim Sun-tae, a city official, has become a breakout star, appearing in videos with makeup and comedic segments that have resonated with viewers.
The city’s YouTube channel, launched in 2019, now boasts 567,000 subscribers, nearly triple the city’s population of 207,700, ranking the highest among channels run by local governments nationwide.